PERFORMANCE ON TAP
Performance on Tap is a private coaching firm that builds sculpted, athletic physiques for female founders through physique shaping, precision nutrition, and applied neuroscience.
You run a company, make big decisions, travel, lead a team, and show up for your family at a standard that most people wouldn’t even attempt. You already train and eat well but your body plateaued and what used to work stopped delivering results.Â
You’re here because you’re done trying to figure it out on your own and you’re ready for a team that was built specifically for women who operate the way you do.
Schedule A CallTHE FOUNDATION
When a woman’s physique matches the way she lives and leads, everything about the way she carries herself changes. She stops second guessing what she sees in the mirror and starts operating from a place of confidence that she doesn’t have to manufacture.
Physique shaping is foundational to this work because your body is the thing you live in every single day. When it reflects your discipline, your standards, and the effort you’ve been putting in for years, you stop wasting energy on frustration and that energy goes back into everything else you’re building.
Performance on Tap integrates physique shaping with precision nutrition and applied neuroscience because results that last require all three working together. Training alone plateaus. Nutrition alone isn’t enough. And the mental patterns that keep pulling you off track won’t resolve themselves no matter how disciplined you are.
This is the foundation everything else is built on.
THE SHIFT
As Performance on Tap evolved, a clear pattern emerged.
The women finding us weren’t beginners. They were founders running multi-seven figure companies who had been training and eating well for years. They didn’t need to be taught discipline and they definitely didn’t need another generic program telling them to try harder.
What they needed was someone who understood why a woman can do everything right and still plateau. Why nutrition falls apart during travel and high-pressure seasons. Why the mental side of food and body image consumes so much bandwidth for someone who has her life together in every other way.Â
That gap is what Performance on Tap was built to close. Physique shaping precise enough to change a body that stopped responding, nutrition that actually works inside the life of a woman who travels and leads at a high level, and applied neuroscience that addresses the patterns no amount of discipline has been able to fix.
The women who find us aren’t looking for motivation. They’re looking for the team and the methodology that finally matches the sophistication of the life they’ve already built.​​​​​​​​​​​​​​​​
THE WORK TODAY
Today, Performance on Tap works exclusively with female founders running multi-seven figure companies who are tired of looking the same despite doing everything they’re supposed to do. Women who train, who eat well, who have been consistent for years and whose bodies just stopped responding.
You know the frustration. You’ve built something massive, you operate at a level most people will never understand, and the one thing you can’t seem to crack is why your body won’t reflect the effort you put into it. You’ve tried different trainers, different approaches, different nutrition strategies, and you’re still not where you want to be. It’s maddening because you don’t fail at things.
This program was designed for that exact woman. Physique shaping that is programmed specifically to change a body that has plateaued, precision nutrition that delivers recomposition results through travel weeks, business dinners, and packed schedules without losing momentum, and applied neuroscience that finally addresses why you haven’t been able to stay consistent enough long enough to see the results your effort should have produced by now.
This is the program you’ve been looking for. The one that was actually built for the way you live, the level you operate at, and the results you should have gotten a long time ago.
Book A Strategy Call
Meet the Team
Kristen Anderson built Performance on Tap after years of working with high performing women and recognizing that the most disciplined, driven women in the room were the ones whose bodies had stopped responding to everything they were doing. These weren’t women who needed accountability or motivation. They needed someone who could actually explain why their results had plateaued and engineer a solution at the level they operate at.
Kristen is the Neural Performance Strategist behind the Applied Neuroscience Collection. Her work sits at the intersection of applied neuroscience and elite physique development, and it’s the reason this program delivers where others have stalled. The women who come to Performance on Tap have tried everything. The Applied Neuroscience Collection addresses what none of those programs touched, the neurological patterns driving stress eating, inconsistency, body image frustration, and the constant mental overhead of managing food and physique on top of running a company.
She previously built and scaled Queens of Iron, where she became known for producing lasting physical transformations through intelligent, systems-based programming. That same depth of thinking is embedded in every part of how Performance on Tap is designed and delivered.
Kristen is board certified through IACT as a hypnotherapist and is completing her PhD in Psychology and Theology at Liberty University.
She leads Performance on Tap alongside a highly trusted team who deliver physique shaping, precision nutrition, and lifestyle support with the same standard of excellence that her clients bring to their own companies. Every pillar of this program was built for women who have no tolerance for mediocre work and expect their investment to match the results they see.​​​​​​​​​​​​​​​​
Sierra Becker is an Advanced Body Recomposition & Physique Shaping Expert at Performance on Tap, known for her depth of experience, discernment, and ability to deliver results that hold up under real life pressure. She works with women who expect their physique, energy, and routines to support the level at which they live and lead.Â
With a background in education and instructional coaching, Sierra brings structure, clarity, and thoughtfulness to her work. She understands how women think, how habits are formed, and how to translate strategy into consistent execution.
Her coaching style is calm, precise, and deeply attentive to the individual. Sierra’s approach to nutrition centers on mastery rather than restriction. She helps women move out of cycles of dieting, overcontrol, and reactionary eating, and into a way of fueling their body that feels stable, intentional, and sustainable. Food becomes supportive rather than distracting. Energy becomes reliable rather than variable.
In training, Sierra focuses on intelligent strength work that builds a lean, capable, athletic physique. Her programs are designed to complement demanding lives, not compete with them. The goal is a body that feels strong, composed, and dependable, and a training routine that reinforces confidence rather than drains it.
Sierra is especially skilled at supporting women who are high functioning in their careers and expect the same level of competence from their coaching. She meets clients where they are, listens closely, and adjusts with precision as their life, schedule, and capacity evolve. Her clients often describe feeling calmer around food, more confident in their body, and more supported overall.
The result is not just physical change, but a sense of internal steadiness and confidence that carries into work, relationships, and daily life. Sierra embodies grit and grace in a way that feels grounded and real. Her work helps women stop managing themselves and start moving through life with greater ease, strength, and self trust.
Shelby Starks is an Advanced Body Recomposition & Physique Shaping Expert at Performance on Tap, known for helping women build a steady, disciplined relationship with food and training that supports the life they lead.
With a lifelong foundation in athletic performance, Shelby brings a deep respect for disciplined execution and consistency. She grew up as a multi-sport athlete and learned early that strength, composure, and confidence are built through structure over time. Her professional background includes work in the equestrian world, where physical steadiness and presence matter daily, and formal certification through the National Academy of Sports Medicine.
Shelby’s approach to training centers on intelligent strength work that produces visible body recomposition while supporting recovery and longevity. Programs are designed to integrate seamlessly into demanding schedules and reinforce confidence through repeatable structure and progression.
In nutrition, Shelby is especially skilled at supporting women who underfuel while carrying significant responsibility. She helps clients establish consistent fueling habits that support energy, focus, and recovery so the body works with them rather than becoming another variable to manage.
Clients describe Shelby as grounded, attentive, and steady. Her coaching brings clarity, accountability, and calm leadership, resulting in a physique that feels dependable and a process that feels controlled.
Ashley Welch is an Advanced Body Recomposition and Physique Shaping Expert at Performance on Tap, known for her strength in functional training, efficiency, and strategic execution. She works with women who want their training and nutrition to fit into full, demanding lives without wasting time, energy, or attention.
Ashley’s approach centers on practicality and results. She focuses on movement quality, strength, and conditioning that translate into real life performance and visible physique change. Training is structured to be effective, intentional, and efficient so progress continues even when schedules are tight and priorities are high.
In nutrition, Ashley brings a strategic mindset. She helps clients simplify decisions, remove friction, and execute consistently without overcomplicating the process. Her work supports women who want clarity and direction rather than constant adjustment or second guessing.
Ashley is especially effective with women who are capable, self directed, and accustomed to managing a lot. She brings structure and strategy to the physical side of life so training and nutrition become supportive systems rather than ongoing tasks. Clients experience progress that feels sustainable, purposeful, and aligned with how they actually live.
